As part of a broad community of brand-oriented people I try to make meaningful contributions to online discussions. I'm not just a casual commenter and generally put a lot of effort into my critiques.

Earlier this year my efforts were rewarded by being asked to write a review as an international correspondent on the new Argos brand identity for Brand New. Brand New draws a global audience but the majority of those who leave comments on the blog appear to be enthusiastic young designers based in the US. Most comments are knee-jerk responses on a subjective level and demonstrate a lack of experience but the blog also draws a more thoughtful contingent and this makes Brand New a valuable platform to gauge developments in the brand identity industry.

Click on the image above to go to the Argos review on Brand New.